a safe place for all

Project: Children’s counsellor, speaker and writer Vicky Bellman needed a brand identity for her new private practice based in East Sussex. Vicky’s concept was very precise, a brand that would represent her therapeutic model, based around ideas of concentric circles. Naming of the brand was finalised, and a logo based on the theory of speech and play therapy, with a clear vision for a primary based colour palette that would communicate Vicky’s speciality in children’s counselling.

Process: Once a icon direction was developed, typeface, colour palette and design devices were developed to support all marketing materials going forward, both in print and online. Brand photography on location was also arranged to provide sufficient images for Vicky’s website, and for relevant marketing materials surrounding speaking events and contributor profiles. A fresh and clean website was produced to give Vicky a professional space online, and an editorial platform for articles and blog posts.

Deliverables: Main logo, icon, social media set-up, website, brand photography, full stationery package, print media, flyers, posters and signage for professional space.

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