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When the end goal is set and and core messaging and call to action agreed, getting the visual communications right first of the bat is key. Creatively working towards a clear library of assets and artwork at the beginning of a project inspires the team assigned to lead it. This is where it begins.
Focusing on our core customer, and researching behaviours, needs, interests and lifestyles we can start to appreciate developing logos, typeface, artwork and all assets across digital and print. All assets can then be used by creative team members across web, social media, print advertising or motion graphics as required.
Sometimes it is in our most creative space that we find bravery, whether attracting new customers, audiences, and taking on another level of competitor, getting it right from the very beginning, with room to grow, is our key focus.
When we have particular marketing project or message it must be on-brand, 150 years, or two, we consider every aspect of a brands core values, to create a campaign of the same language. One that embraces existing custom, and attracts new. Working with brand assets already in place, logos, colour palettes etc, we create campaign artwork and messaging that works and flows with the existing brand, to ensure the right fit is met.
To find out more about building a campaign with EB&Co, and to view full portfolio, email firstname.lastname@example.org